Marketing

Marketing  either Wednesday 1st December or 12th January

Still have places available.  These are expensive courses funded and arranged by the Forum for our Members
please take full advantage of this training opportunity for you and your staff. Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Smarter Marketing for Marden businesses

Irrespective of size, and the services or product range your business offers, during this workshop Marden Business Forum members will receive a common sense jargon-free introduction to free or low cost ways to get publicity and run promotions. You’ll also gain a good understanding of how you can harness the Internet to help you win new customers and enhance your reputation.

Delegates will see examples of good marketing practice, debate issues, and discover new ideas that can be put to immediate use to improve the effectiveness of their marketing activities. The training involves interactive techniques to help ensure that the learning is enjoyable and relevant to those who attend.

 


Timing of the day

09.00. Arrival and networking


09.30 Introductions and housekeeping
Understanding marketing and selling; why people buy; the customer journey

11.30 Coffee break
Marketing and campaign planning
Understanding the customer -  an introduction to market segmentation
Making a positive impression – branding and PR

13.00 Lunch break
14.00 Online marketing  - an introduction to web sites and search engine optimisation
14.45 – 15.00 Coffee break
Social media marketing basics
Introduction to international marketing

16.00 close

Delegates book one hour follow up consultancy appointments

 

Below is a more details description of the day;

Smarter marketing for business success

This one day course has been tailored to meet the needs of members of the Marden Business Forum.

Irrespective of size, and the services or product range your business offers, you’ll receive a common sense jargon-free introduction to free or low cost ways to get publicity and run promotions. You’ll also gain a good understanding of how you can use online marketing to help you win new customers and influence your reputation.



Objectives

  • To introduce you to practical ideas that give you a head start in marketing
  • To help you learn how to use the media to get publicity
  • To provide you with an enjoyable, interactive and thought provoking learning  experience

 

 

Content Includes

  • Important definitions – marketing and selling      
  • Understanding customer needs – the buying and decision making process explained  
  • Media choices
  • What to say in your advertising
  • How to make a favourable impression on customers
  • Building a database
  • What the Internet can do for you Making the most of email
  • What makes a good web site



This intensive but practical programme has been designed to give you a head start in promoting a business and will introduce you to online marketing. It is suitable for any individual responsible for promoting the business they own or work in. it is likely to be of particular benefit for those who lack formal training in sales or marketing as a discipline.

THE TRAINING DAY

Delegates will see examples of good marketing practice, debate issues, and learn new ideas they can put to immediate use to improve the effectiveness of their marketing activities. The training involves interactive techniques to help ensure that the learning is enjoyable and relevant to those who attend.

PROGRAMME CONTENT

1. Review and introduction to marketing

  • Delegate introductions
  • Definition of marketing and selling
  • Customer decision making and the buying process
  • The media in a digital world

 

2. Getting organised

  • What to put in a marketing plan
  • How selling benefits boosts business
  • How to run a marketing campaign
  • How to measure success

 

 

3. Obtaining information

  • DIY market research – online and offline  
  • Finding reliable sources of useful information

 

4. Promotion and advertising

  • How branding helps differentiate your business from competitors
  • How to decide where and when to advertise
  • DIY PR

 

 

5. Building a Database

  • Why build a database
  • Data Protection overview

 

 

6. Introduction to online marketing

  • Why have a web presence
  • Making the most of your web site
  • Using email for marketing
  • Why you shouldn’t ignore social media


Course developed exclusively for members of the Marden Business Forum by Manifold Associates www.manifold.co.uk. For further information telephone Vivienne Boucher (01622) 832373 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it